Our client Fullrich (Chinese name as “富丽真金”) Textiles was founded in Taiwan in 1988 and its wholly Taiwanese-owned enterprise in Hunan Province has sales network nation-wide in mainland China and enjoys high popularity. The defendant, Hunan Fu-li-Zhen-Jin(Chinese name as “富丽真金”) Furniture Co., Ltd. ,was registered and established by a natural person Mr. Chen in 2007. In 2015, Fullrich discovered that their business name in Chinese is used by the defendant and filed unfair competition litigation.

The Changsha Intermediate Court of first instance and the Hunan Higher Court of second instance both found the aforementioned act of the defendant constitute unfair competition. The case was also selected into the Top 50 typical cases by the Supreme Court in 2016.

With the winning litigation,Fullrich filed for invalidation of the trademarks registered by the defendant (the disputed trademark) citing their prior trademark (the cited trademark), which, however, was not supported by the review decision made by the Trademark Office. Therefore, our law firm filed an administrative litigation on behalf of Fullrich.

In the litigation, our lawyer explained how each word used in the trademark represent the vision and wishes of the founders of Fullrich (a couple from Taiwan). While the defendant failed to provide a reasonable explanation. In addition,we claimed that the cited trademark had already been well-known prior to the filing date of the disputed trademark; and the defendant shall constitute malicious intent because of his connection with a location of a store owned by Fullrich, therefore, even though the disputed trademark had been registered for more than 5 years, the 5-year limit for invalidation request shall be removed. All of these claims were supported by the Beijing Higher Court in 2019, and by the Supreme Court in 2020 retrial.